Although we work with companies in many different industries one of our focal points is higher education. When it comes to college marketing we serve a broad spectrum of institutions ranging from very small private colleges, to community colleges as well as Big Ten universities. Each has their own specific needs yet many similarities.
Admissions, Development, Alumni Relations, Annual Giving, Foundation and Athletics are some of the main departments we have worked with. Our focus with higher education is to help them understand the various tools that are available to improve ROI on their direct mail campaigns. Integrated marketing initiatives are typically more successful than those that are not. They can include tools like; personalization, segmenting, personalized urls and QR codes. Giving future students and donors more than one way to respond is key to improving response rates and the tools mentioned above certainly help accomplish that. Of particular significance is the ever growing segment of the population that would rather die than live without their mobile deivce. QR Codes turn static print pieces into virtual marketing tools by allowing recipients to respond from their mobile units. Ask us about mobile optimized sites to further enhance their mobile experience with you.
Alumni departments will want to be sure to check out our online search capabilities for promotional products. This robust search platform will help you find literally anything you are looking for. Most samples are free, just ask for details. Click here to search for promotional products.
Financial Services is another niche market for us. We work with a variety of small to mid size credit unions and banks as well as independent financial services companies.
We clearly understand the critical role direct marketing plays in ongoing customer relationship building, cross selling, up selling and new business development. Email campaigns, as well as targeted and personalized direct mail pieces are usually major components of your efforts as well as brochures, flyers and special promotions. Adding components like personalization, segmenting, personalized urls and QR codes can have a dramatic impact on your direct mail campaigns. These type of multi channel marketing campaigns are typically much more successful than one dimensional endeavors. Research shows that making it personal and giving recipients more than one way to respond is key to improving response rates and the tools mentioned above can do just that. QR Codes turn direct mail into more powerful marketing mediums allowing response from mobile devices which is an ever expanding market in and of itself.
Looking closely at the day to day management of transaction documents like teller envelopes, deposit slips, new account applications, etc. we find that our web to print tools are a great asset to multi location banks and credit unions. Being able to access these products online 24/7 and view usage reports can prove to be nearly invaluable. You can easily add all of your marketing collateral online as well and fully automate this portion of your business. Our web to print tools provide outstanding capabilities for the deployment of personalized communications and response based follow ups.
Promotional products or advertising specialties, whichever you prefer to call them, are typically used in abundance. We excel in providing new and unique items. Locating virtually any specific request you may have becomes a snap using our online search tools. Click here to go directly to our promo product portal.