Client Testimonial
"I appreciated the opportunity to work with Bill Strobridge and High Impact Solutions on our fund development plan at Great Lakes Christian College. Bill was instrumental in providing direction for our capital campaign and general fund mailings. High Impact’s quality of work, and expertise brought distinction to the materials received by our constituents. Since I’m a one-man department in a small college, the consulting work of Bill Strobridge and High Impact Solutions was invaluable."
- Phil Beavers, VP of Institutional Advancement - Great Lakes Christian College, Lansing, MI

Marketing Support Services

In general, marketing is the activity and process for creating, communicating and delivering ideas and offers that have value to an audience, whoever they may be. Typically we would include these type of services in this category.

  • Graphic Design
  • Logo Development
  • Brand Management
  • Multi Channel Communications
  • Business Development
  • Graphic design and logo development go hand in hand with much more to the creative process than meets the eye. The desired message or intent must be considered and evolve to an understanding of the essence you want the project to convey. The creative mind spills out the details from there as it takes shape on sketches and computer screens. Surely there is much more to it than this with input coming from multiple sources. The process can be very time consuming depending on size and scope.

    The effective collaboration of these processes is then displayed in products such as:
    • Logos
    • Brochures and sell sheets
    • Newsletters
    • Trade Ads
    • Direct mail
    • Branded products or services
    • Websites
    • Corporate Identities
    • Banners
    • Email Campaigns

    Brand Management is the term for all the facets of design, placement, marketing, advertising, and distribution that foster an identifying and developing brand personality. For our purposes we focus on the ability to help you maintain brand integrity wherever and however your brand is placed.

    The terms integrated marketing services, multichannel marketing and cross media marketing are largely interchangeable as they all relate to the use of more than one channel, media or service within a campaign. A print campaign may be augmented by links to the web or mobile devices through the use of tools like AR (augmented reality) Purls and QR Codes.

    Business development is the process of creating long term relationships focused on increasing sales and expanding the company’s long term success. To that end we provide many different branded products and printed collateral.

    "We are thinkers, strategizers, and creators able to assist you with an entire project from concept to completion or individual components thereof."