I read a very compelling article about direct mail recently, one of the most interesting articles on this topic I’ve read in some time. It was a good reminder that Direct Mail Is Alive And Well… And Still One Of The Best Ways To Promote Your Product Or Service.
Industry research has proven time and again that direct mail is still one of the best choices for advertising and business promotion, but as author, Karen Kimerer points out, not all direct mail campaigns are created equal.
I implore you to consider a few key points when you’re planning your next direct mail campaign.
- Are you creating Direct Mail Campaigns that excite?
- Are you maximizing engagement with dimensional mail?
- Are you including interactive elements in your direct mail campaigns?
- Are your direct mail campaigns personalized and relevant?
This article goes through each point at length. Read the full text at https://bit.ly/3tqU1au
The bottom line? Technological advancements have made possible enhancements to direct mail that have the potential to take your business to the next level.
Due to advances in technology, direct mail can be enhanced in ways that has the potential to take your business to the next level!
Email BStro@HighImpact.us for more information.